goodwill
/ɡʊdˈwɪl/ · noun
Meaning
- A favorably disposed attitude toward someone or something.
- The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.
- A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
Etymology / origin
No prose etymology has been added yet.
No ancestor words have been linked yet.
Related words
Descendant words
No descendant words have been linked yet.